farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti
Abstract
AbstractThe present study was the effect of technology environment on marketing development in the Iranian Wrestling Premier League. The statistical population of the research includes 16 people of officials, wrestlers, wrestling managers, coaches and sponsors. The sampling method was purposeful and ...
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AbstractThe present study was the effect of technology environment on marketing development in the Iranian Wrestling Premier League. The statistical population of the research includes 16 people of officials, wrestlers, wrestling managers, coaches and sponsors. The sampling method was purposeful and available. Data collection instruments were semi-structured interviews and review of research literature. A set of codes and concepts was collected during open coding and important categories were obtained. In the axial coding stage, the categories obtained in the open coding stage were related to each other and these categories were determined in 6 titles and in the form of a paradigm pattern. In the next step, through open coding 85 concepts were obtained and By categorizing these codes, 56 subcategories were created And in the axial coding stage 16 main categories were classified. The results showed that in casual conditions; Expenses paid by fans by using technology, site security and comparison of Expenses and benefits of technology in sports marketing. in the axial category; technology in sports marketingin. in the underlying factors: the desirability of wrestling income through technology, . in strategies; creating cyberspace, Creativity and Entrepreneurship in Marketing Development, holding online forecasts, using modern technology in the gym and internet advertising. in the consequences; positive behavior of fans were all found to be effective elements in marketing development.According to the findings, wrestling managers need to using different technologies in the field of marketing in wrestling .